Supermarket checkouts are like a yuppie lifestyle competition. Who's eating healthy? Who's buying too much chocolate? Who can afford the quality crisps, and who's buying the low-price value bread? Are we buying organic milk these days? Are you the kind of person why picks up trashy mags at the checkout? Two girls in front of me today were on a faux-diet for January: lots of Special K alright, but two big bars of Dairy Milk. You're just fooling yourselves!

Your shopping basket may say a lot about you, but being the kind of person who pays attention to what's in other people shopping baskets probably says too much about me.