Target market

posted 13 October 2005

I got a catalog from Burberry in the post today. It was full colour but had no words of any sort, featuring instead only tasteful shots of people in high-quality, warm-looking clothing including, yes, the infamous camel check. Camel check scarf

Despite my long-standing aversion to everything Burberry, this mysterious arrival is probably a result of my long-standing subscription to The Economist (thanks, dad!). The Economist is read mainly by 40-plus executive types, so I frequently get mailings of this type: "invitations" to executive privilege cards, worldwide travel clubs, stupidly expensive wines, etc.. All totally wasted on somebody who has no credit cards, has no money to travel and doesn't drink. But oh well, let the marketers delude themselves into thinking they're hitting a prime demographic. Bless 'em.

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