Posts tagged “marketing

I've revived my old web development blog with a guide to promoting your website without resorting to spam or sleazy tactics. Yes, it says "Social Media Optimization," but I promise it's mostly douchebaggery-free.

Buzznet hired a pink-clad girl to drive around the country hyping their product to kids. Bubble confirmed. Not that I mind.

Dice's fake "rant room" campaign is a perfect example of how not to do user-generated content. Real IT workers wouldn't post their faces online trashing their employers, and they'd know better than to use some obscure video site instead of YouTube.

Target marketOct 13, 2005

Burberry sent me a catalog, probably because I subscribe to The Economist. Marketers assume that means I'm a wealthy executive type. I have no credit cards, no travel budget, and don't drink. Nice try.