Posts tagged “newspapers”

Blogs have made journalism obsolete. Reporters were just middlemen connecting chatty experts to curious readers. Now experts blog directly, readers find them via search, and knowledgeable bystanders synthesize the conversation. Newspapers will die, but reporting will improve. Targeted advertising means better returns on smaller budgets, enabling niche businesses to thrive.

A classic breakdown of British newspaper readership, apparently from Yes, Prime Minister, neatly skewering who reads what and why.